YESSHOP television shopping channel, a silver sponsor of the Kiwi Chamber, has signed a deal with Foxtel to launch a new TV shopping channel in Australia early next year. YESSHOP is celebrating two years of operation, and is the most watched shopping network in New Zealand, according to Nielsen figures in August 2015.
Phill Dodds, Head of TV Production at YESSHOP, said this was an exciting venture and the first time that a dedicated 24/7 TV channel would broadcast into Australia from a New Zealand studio.
"We are delighted to take YESSHOP to the Australian market. Home shopping through television and online is a growth industry. This deal gives manufacturers and producers of the right goods the potential to sell to Foxtel viewers - as well as the 10.5 million South Koreans subscribed to Hyundai Home Shopping Mall and New Zealand’s Yes Shoppers."
"We will bring new, innovative products and ideas to the Australian marketplace, and aim to outperform established players," he said.
Mr. Dodds said that YESSHOP was open to approaches from Australian suppliers of quality products that can be offered to Yes Shoppers in New Zealand, South Korea and Australia.
Confirmation of YESSHOP’s entry into the Australian media market comes on the heels of YESSHOP’s groundbreaking supply agreement earlier this year with H-Mall, part of one of the world’s largest omnichannel retailing giants.
H-Mall is the online platform of Hyundai Department Store Group and Hyundai Home Shopping in South Korea, where television shopping is one of the most popular ways to buy goods.
South Korea is the world’s biggest home shopping market, where online sales have now overtaken offline store sales. Through YESSHOP, Korean shoppers can order New Zealand products online and have them delivered directly to their homes.
YESSHOP currently airs in New Zealand on Sky (pay TV) channel 26 and Freeview (free-to-air) channel 21.
Wednesday, 18 November, 2015 - 14:20